Gone are the days of long queues outside stores for product launches. Today, the process is more likely to involve pre-orders placed online, with products delivered straight to your door once in stock. As the digital world continues to take shape and evolve, the importance of impactful packaging has never been greater.
Custom packaging, regardless of the product, has the power to drive online engagement, from likes and follows to shares and viral moments. It’s a cost-effective way to increase brand visibility and create buzz around your product launches. When designed thoughtfully, packaging becomes a tool that not only protects, but also promotes your brand.
For businesses looking to boost loyalty, attract new customers and increase orders, investing in personalised packaging is crucial. At BoxWay Packaging Group, we specialise in creating custom packaging solutions that help brands stand out and amplify their social media reach. Keep reading to discover why custom packaging is a must-have for online businesses looking to expand their digital reach.
The Link Between Packaging and Social Media Engagement
It’s no secret that social media has fundamentally changed the way people shop. Unboxings, product hauls and first impressions have gone from being private experiences to public events that unfold across key channels such as Instagram, TikTok and Pinterest. Ultimately, they're shared with thousands, sometimes millions, of followers, all seeking to be inspired or entertained.
That being said, consumers are more likely to share their experiences if the packaging is visually appealing, unique and aligns with them on a personal level. A beautifully designed box can quickly become a photo opportunity, and customers are eager to post these moments for all to see. Generic packaging, on the other hand, rarely makes the cut. It fails to stand out or prompt the kind of excitement that leads to social sharing.
Why Custom Packaging Stands Out Online
In an era dominated by social media, custom cardboard packaging has evolved from a simple protective tool to a solid and strategic marketing asset. Today’s shoppers don’t just want a product - they expect an experience from a brand. When that experience begins with visually striking, custom cardboard box packaging, it can spark excitement and encourage consumers to share their unboxing moments online, amplifying the brand’s reach.
Custom packaging provides more than just aesthetic appeal; it reflects a brand's identity and values. Whether it’s through clever designs, unique and aesthetically-pleasing materials, or personalised touches, customers are drawn to packaging that feels personal and special. This emotional connection encourages them to share their experiences across social platforms, from Instagram stories to TikTok unboxing videos, driving organic visibility for your brand.
Unlike plain, generic packaging, custom cardboard packaging offers a unique opportunity to stand out. After all, it’s not just about delivering a product - it’s about delivering a shareable and word-of-mouth experience for customers. For brands, this translates to valuable user-generated content, an increase in engagement, and a stronger online presence. As social media continues to shape consumer choices, investing in custom cardboard box packaging will ensure that your brand stays relevant, memorable and shareable.
Building Brand Loyalty and Awareness Through Social Sharing
It would be naive for any brand in today’s world not to be active on social media. After all, a single post or story has the potential to reach thousands, sometimes millions, of potential customers. This is also widely known as going ‘viral’. By investing in custom packaging, you can encourage positive brand associations. Customers may perceive your brand as high-quality, thoughtful, and even “Instagram-worthy”.
User-generated content (UGC) is a major trend and an ideal form of free marketing for brands right now. By encouraging customers to tag your brand, use hashtags, or repost content, you can begin to build valuable engagement, credibility, and even create an online community of brand enthusiasts. Larger brands may collaborate with influencers with high follower counts, but this often comes at a high cost. Another emerging trend is partnering with smaller, micro-influencers, who may share unboxing experiences for free, which is another great form of user-generated content.
Want Better Online Engagement? Choose BoxWay Packaging Group
Custom packaging is much more than protection for your products; it’s a powerful marketing tool, especially for online businesses. Not only will it improve the overall customer experience, but it also propels organic visibility on social media, turning your packaging, ultimately, into free brand promotion. By incorporating custom designs, businesses can weave packaging into their brand storytelling and social media strategy, creating a memorable and shareable experience.
At BoxWay Packaging Group, we specialise in creating bespoke packaging that helps your brand stand out, engage customers, and boost your social media presence. Want packaging that your customers will want to post? Explore how custom packaging can transform your brand from a simple delivery box to a social media star with BoxWay Packaging Group.
