BoxWay Packaging Group Limited, is pleased to announce the launch of ColourWay, a new enhanced customer experience from the packaging world for brand owners.
BoxWay, through our ColourWay print and die-cutting service, are aiming to help businesses maximise their brand impact and awareness with affordable and impactful packaging that can be delivered to market at speed. We want to assist businesses to increase their brand impact and awareness by using high quality and impressive packaging sourced from a wide range of print methods. These are the reasons why BoxWay have set up ColourWay, based around the latest digital printing equipment and a super-sonic speed to market, all aimed at helping challenger brands achieve their ambitions.
We have invested in a graphic and structural design capability using a state-of-the-art digital printing process, combined with increased die cutting capacity and the latest in digital finishing tables. This provides a unique manufacturing capability, enabling us to offer our customers:
- Exceptional print quality without requiring origination costs.
- A rapid turnaround service.
- Flexibility on run lengths, all available with rapid machine set up times.
- Design amendments at short notice.
- Pack personalisation (even down to just one box!).
- Scalability with other, complimentary printing processes.
- An environmentally friendly option made with sustainable fibre-based packaging and water-based inks.
Packaging isn’t just about protecting and preserving products. At BoxWay we strive to create packaging that is both impactful and beautiful while also being highly functional and environmentally responsible. ColourWay gives our customers the choice to let their imaginations run wild and to grow their businesses without the volume constraints normally associated with higher definition printing processes.
Andrew Woollard, CEO, BoxWay Packaging Group commented on the ColourWay announcement: ‘We are delighted to launch ColourWay for our customers. Our recognised ability to make each customer feel like they are our only customer, alongside our new ColourWay offering, means that we are in the best position to support all of our customers, both now and for the future. We like to say to our customers, “have the box Your Way using ColourWay.””